Sirius Side of Biz Gets Upper Hand in Channel Changes

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Sirius Side of Biz Gets Upper Hand in Channel Changes

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As expected, Sirius XM launched its new programming lineup Wednesday, providing a condensed channel slate that - at times - combines similar music streams that were found on the separate services before their late summer merger.

And - as predicted - the Sirius side of the satellite radio business got the upper hand in the combination of music streams. For example, XM's Ethel and Lucy, both alternative channels, were replaced by Sirius' Alt Nation and Lithium. Also, the Spectrum replaced XM Cafe, Octane replaced XM hard rock channel Squizz, and First Wave from Sirius took over XM's Fred stream.

Sirius and XM subscribers also will get music, talk and comedy content from Bob Dylan, Bruce Springsteen, Jimmy Buffett, Elvis Presley, Grateful Dead, Eminem, Frank Sinatra, Jamie Foxx, Metropolitan Opera, NPR, Blue Collar Comedy, Cosmo Radio, Tom Petty, B.B. King, Willie Nelson, the Grand Ole' Opry, Barbara Walters, Deepak Chopra, and more.

Even with the new programming lineup, subscribers will receive the same number of music and non-music channels on the Sirius and XM services as they have in the past, the company said. Also, as an interesting sidebar, when promoting new selections the company emphasized the commercial-free music side of its business, not necessarily the sports, talk and news portion.

"This is the ultimate evolution for our channels and sets a new bar for audio entertainment. The breadth and quality of the new programming lineups make it clear that everything worth listening to is now on Sirius XM," said Scott Greenstein, Sirius XM's president and chief content officer.
 
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