CASPER
New member
Sirius XM Debuts Petty Show, Hallmark Promotion
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Sirius XM said the music series "Tom Petty's Buried Treasure" will launch a fourth season on Deep Tracks XM channel 40. The show debuts this Thursday at 8 p.m. Eastern --- Hallmark Channel said it is preparing a brand-centric umbrella holiday marketing campaign, titled "Home for the Holidays." The multi-million dollar, cross-platform effort supports Hallmark Channel's original holiday movies on-air, online, in nearly 4,000 Hallmark Gold Crown Stores, on national radio, TV and in print advertising. The effort also will be at Wal-Mart stores, the company said.
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Sirius XM said the music series "Tom Petty's Buried Treasure" will launch a fourth season on Deep Tracks XM channel 40. The show debuts this Thursday at 8 p.m. Eastern --- Hallmark Channel said it is preparing a brand-centric umbrella holiday marketing campaign, titled "Home for the Holidays." The multi-million dollar, cross-platform effort supports Hallmark Channel's original holiday movies on-air, online, in nearly 4,000 Hallmark Gold Crown Stores, on national radio, TV and in print advertising. The effort also will be at Wal-Mart stores, the company said.
