DIRECTV Part of Verizon's New Marketing Push

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DIRECTV Part of Verizon's New Marketing Push

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On Monday, Verizon took the wraps off a series of offers and promotions, including a pitch that includes DIRECTV.

The triple-play bundles unveiled by Verizon are meant to promote broadband services from the telco company. The packages include local and long-distance calling, internet access with download speeds as fast as 7.1 Mbps, and DIRECTV starting at $79.99 a month for a year. Double-play bundles feature a combination of home phone and high-speed internet or a pairing of home phone and DIRECTV starting at $49.99 a month for a year.

When compared with ordering stand-alone service for each, the new bundles can save consumers between $15 and $35 a month, depending on the bundle selected, Verizon said.

While DIRECTV is part of that promotion mix, Verizon on Monday also launched an effort tied to its fiber-based FiOS TV offering.

The telco said customers who sign up for FiOS TV by Dec. 31 will get free access for 90 days to three premium entertainment packages - Cinemax, HBO and FiOS TV's movie package - plus access to more than 9,000 free video-on-demand titles per month. In addition, Verizon said its Home Media DVR is available to new customers for $15.99 a month - the price of a standard FiOS TV DVR - for the first 90 days. The deal changes to $19.99 a month after the promotion period.
 
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