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Sat Radio, Navigation Penetration Growing
Consumers are demanding high-tech features in their automobiles, and that has led to new successes for satellite radio and navigation systems, stated data from J.D. Power and Associates.
A recent study from the research firm found that 55 percent of new vehicle owners report having satellite radio capability in their audio system this year. That's up from 39 percent in 2007.
Additionally, market penetration for navigation systems also has increased, up to 25 percent this year from 20 percent in 2007, said J.D. Power.
"New-vehicle buyers are looking for the latest technologies in audio systems, and the presence of features such as satellite radio and navigation systems will only increase as manufacturers try to meet consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Power and Associates.
LaDuc said the research found that nearly 60 percent of consumers suggest they want a navigation system in their next vehicle, and 66 percent want the ability to play MP3 files. "To meet or exceed consumer expectations, manufacturers will need to focus on incorporating high-tech features in multimedia systems while avoiding increases in problem levels," said the J.D. Power analyst.
Consumers are demanding high-tech features in their automobiles, and that has led to new successes for satellite radio and navigation systems, stated data from J.D. Power and Associates.
A recent study from the research firm found that 55 percent of new vehicle owners report having satellite radio capability in their audio system this year. That's up from 39 percent in 2007.
Additionally, market penetration for navigation systems also has increased, up to 25 percent this year from 20 percent in 2007, said J.D. Power.
"New-vehicle buyers are looking for the latest technologies in audio systems, and the presence of features such as satellite radio and navigation systems will only increase as manufacturers try to meet consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Power and Associates.
LaDuc said the research found that nearly 60 percent of consumers suggest they want a navigation system in their next vehicle, and 66 percent want the ability to play MP3 files. "To meet or exceed consumer expectations, manufacturers will need to focus on incorporating high-tech features in multimedia systems while avoiding increases in problem levels," said the J.D. Power analyst.