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Telefónica unifies all its services under the brand Movistar
Movistar is the only commercial brand for all services of Telefonica in Spain, according to the operator. To communicate the change, Telefónica launched this past weekend a strong advertising campaign, which is not specified the cost, which will involve three phases.
After Spain, the first country to adopt the single brand, the operator made the change in the rest of Europe, under 02 - and Latin America between this year and next, according to the needs of each market. Chile, Colombia and Peru are the following assume this change.
Telefónica notes that the change responds to a need to "fit the current market and new customer demands, greater convergence, consolidation of media and access to new communications networks and technologies." The brand will have a role Telefónica more corporate sponsorships for shares and institutional relationship with big business, investors, shareholders and employees.
Telefónica keep this profile in all countries. Meanwhile, Movistar in Spain and Latin America and O2 in Europe are the trademarks for all products and fixed and mobile services for residential and businesses. Thus, the ADSL Telefonica Movistar called ADSL, Imagenio renamed Movistar Movistar Imagenio or TV, depending on the markets.
The change also involves a unification of the customer phones, the 1004 for residential users and to SMEs and professionals 900 101 010, from which also will be accessed for free for service breakdowns. The decision of re-branding took a little over a year at the international convention managers and began with the award to companies Interbrand-DDB and Y & R-Lambie Nairn of the competition for developing the new brand model around the world.
Within this process, the operator will create six centers of defense of the mark in the world to defend these values in Spain, United Kingdom, Argentina, Colombia, Brazil and Mexico.
Movistar is the only commercial brand for all services of Telefonica in Spain, according to the operator. To communicate the change, Telefónica launched this past weekend a strong advertising campaign, which is not specified the cost, which will involve three phases.
After Spain, the first country to adopt the single brand, the operator made the change in the rest of Europe, under 02 - and Latin America between this year and next, according to the needs of each market. Chile, Colombia and Peru are the following assume this change.
Telefónica notes that the change responds to a need to "fit the current market and new customer demands, greater convergence, consolidation of media and access to new communications networks and technologies." The brand will have a role Telefónica more corporate sponsorships for shares and institutional relationship with big business, investors, shareholders and employees.
Telefónica keep this profile in all countries. Meanwhile, Movistar in Spain and Latin America and O2 in Europe are the trademarks for all products and fixed and mobile services for residential and businesses. Thus, the ADSL Telefonica Movistar called ADSL, Imagenio renamed Movistar Movistar Imagenio or TV, depending on the markets.
The change also involves a unification of the customer phones, the 1004 for residential users and to SMEs and professionals 900 101 010, from which also will be accessed for free for service breakdowns. The decision of re-branding took a little over a year at the international convention managers and began with the award to companies Interbrand-DDB and Y & R-Lambie Nairn of the competition for developing the new brand model around the world.
Within this process, the operator will create six centers of defense of the mark in the world to defend these values in Spain, United Kingdom, Argentina, Colombia, Brazil and Mexico.
