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Baskin-Robbins retires five flavors
CANTON, Mass., U.S. ice cream maker Baskin-Robbins' 31 flavors melted to 26 as the company announced it would retire five signature flavors to make room for new ones.
To kick off its 65th birthday, Baskin-Robbins said it would officially relegate the flavors to its "Deep Freeze" to make room for more innovative flavors, the company said Thursday from its headquarters in Canton, Mass.
"For 65 years Baskin-Robbins has been known for fun ice cream flavors that are reflective of the times," Srinivas Kumar, B-R chief brand officer, said in a release. "Over the decades we have retired some of our iconic flavors into our Deep Freeze -- like Miami Ice from the 1980s and Beatle Nut in the 1960s -- but never before have five flavors gone into the Deep Freeze at one time."
By retiring the flavors, he said, "we are marking Baskin-Robbins milestone birthday celebration (and) making room in our flavor library for new flavor innovation."
The five retiring flavors are French Vanilla, introduced in 1945; Caramel Praline Cheesecake, introduced in 1970; Campfire S'mores, introduced in 1975; Apple Pie a La Mode, introduced in 1976; and Superfudge Truffle, introduced in 2007.
The retiring flavors will be available while supplies last, company officials said.
CANTON, Mass., U.S. ice cream maker Baskin-Robbins' 31 flavors melted to 26 as the company announced it would retire five signature flavors to make room for new ones.
To kick off its 65th birthday, Baskin-Robbins said it would officially relegate the flavors to its "Deep Freeze" to make room for more innovative flavors, the company said Thursday from its headquarters in Canton, Mass.
"For 65 years Baskin-Robbins has been known for fun ice cream flavors that are reflective of the times," Srinivas Kumar, B-R chief brand officer, said in a release. "Over the decades we have retired some of our iconic flavors into our Deep Freeze -- like Miami Ice from the 1980s and Beatle Nut in the 1960s -- but never before have five flavors gone into the Deep Freeze at one time."
By retiring the flavors, he said, "we are marking Baskin-Robbins milestone birthday celebration (and) making room in our flavor library for new flavor innovation."
The five retiring flavors are French Vanilla, introduced in 1945; Caramel Praline Cheesecake, introduced in 1970; Campfire S'mores, introduced in 1975; Apple Pie a La Mode, introduced in 1976; and Superfudge Truffle, introduced in 2007.
The retiring flavors will be available while supplies last, company officials said.
