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DIRECTV's Carey Ponders Sunday Ticket Future
DIRECTV would like to keep NFL Sunday Ticket as an exclusive, something the company has in place with the out-of-market sports package through the end of the 2010 season.
But the satellite TV company also is aware that the league is eyeing new ways to monetize its game content, and that could have an impact on the DIRECTV/NFL relationship.
During the Goldman Sachs Communacpia Conference in New York City Thursday, DIRECTV CEO Chase Carey said NFL Sunday Ticket "is a great franchise for us," and that "we have a great relationship with the NFL." He added that the DBS company would like to maintain the package as an exclusive after the current deal expires in a few years.
Still, it's too early to tell what happens with the package, Carey said. Also, as with all deals, it comes down to what makes sense for both parties
"We will have to see where it goes," Carey said. He also pointed out that the league may want to deliver content through new platforms, such as mobile, "and we will work with them on that," the executive said.
Nonetheless, Carey said the NFL is happy with DIRECTV's efforts tied to Sunday Ticket, including interactive features that are part of the package. "The NFL likes what we do with it," he said.
That interactive platform also works well with other sports programming from DIRECTV. Carey pointed to enhanced coverage of the Masters, U.S. Open tennis and NASCAR, as well as its extensive HD sports offerings, as services that distinguish the small dish product from other pay-TV companies.
"There are a lot of ways we can build on that sports programming position," Carey told the conference.
DIRECTV would like to keep NFL Sunday Ticket as an exclusive, something the company has in place with the out-of-market sports package through the end of the 2010 season.
But the satellite TV company also is aware that the league is eyeing new ways to monetize its game content, and that could have an impact on the DIRECTV/NFL relationship.
During the Goldman Sachs Communacpia Conference in New York City Thursday, DIRECTV CEO Chase Carey said NFL Sunday Ticket "is a great franchise for us," and that "we have a great relationship with the NFL." He added that the DBS company would like to maintain the package as an exclusive after the current deal expires in a few years.
Still, it's too early to tell what happens with the package, Carey said. Also, as with all deals, it comes down to what makes sense for both parties
"We will have to see where it goes," Carey said. He also pointed out that the league may want to deliver content through new platforms, such as mobile, "and we will work with them on that," the executive said.
Nonetheless, Carey said the NFL is happy with DIRECTV's efforts tied to Sunday Ticket, including interactive features that are part of the package. "The NFL likes what we do with it," he said.
That interactive platform also works well with other sports programming from DIRECTV. Carey pointed to enhanced coverage of the Masters, U.S. Open tennis and NASCAR, as well as its extensive HD sports offerings, as services that distinguish the small dish product from other pay-TV companies.
"There are a lot of ways we can build on that sports programming position," Carey told the conference.
