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DISH Partners with Rentrak for Audience Measurement
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On Monday, DISH Network said it signed an agreement with Rentrak to report the measurement of set-top box click-stream television data from millions of set top boxes.
Rentrak's TV Essentials delivers anonymous viewer measurement data from DISH's set-top boxes, including second-by-second television programming and advertising information. DISH said it will use Rentrak's TV Essentials system along with other tools to analyze anonymous audience viewing of programming and advertising for linear television and to generate detailed viewer measurement information.
Through the technology, DISH Network and its advertising partners can gain performance intelligence by campaign, program and individual advertisement. TV Essentials will also report on DISH Network DVR and iTV services, the companies said.
In addition, Rentrak's TV Essentials is integrated with DISH Network's traffic and billing systems for ad placement information.
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On Monday, DISH Network said it signed an agreement with Rentrak to report the measurement of set-top box click-stream television data from millions of set top boxes.
Rentrak's TV Essentials delivers anonymous viewer measurement data from DISH's set-top boxes, including second-by-second television programming and advertising information. DISH said it will use Rentrak's TV Essentials system along with other tools to analyze anonymous audience viewing of programming and advertising for linear television and to generate detailed viewer measurement information.
Through the technology, DISH Network and its advertising partners can gain performance intelligence by campaign, program and individual advertisement. TV Essentials will also report on DISH Network DVR and iTV services, the companies said.
In addition, Rentrak's TV Essentials is integrated with DISH Network's traffic and billing systems for ad placement information.