CASPER
New member
SkyBOX: FOG & Other Fears
by Evie Haskell
While in New York last week, I learned that ...
*The cable biz is at the end of an era and virtually no one, with the exception of one man in one corner office in Philadelphia, is happy about it;
*The digerati are convinced that their time in the sun is coming (read: Yes! We'll monetize it!) but maybe not as quickly as they had hoped; and
*Wall Street is paved (or should I say, unpaved?) with greed.
The last point you certainly know, even if you're living in a hut somewhere off the coast of French Guiana. The middle point is hardly surprising but interesting nonetheless. Judging from the first few sessions of MediaPost's OMMA Global conference on today's digital landscape, today's digi-mantra on advertising goes like this: Advertising is Us! and btw ... Search is Maxed Out!
Translated, this means that online programmers and service providers expect to continue taking a larger and larger piece of the advertising pie. (eMarketers' Geoff Ramsey pointed out that online advertising should surpass the ad dollars spent in consumer magazines this year.) But, as with the economy, the total of those dollars is expected to shrink.
Still, the seers see continued gains in internet advertising ... but not necessarily for the Big Daddy of internet ads. The digerati at OMMA Global tended toward the no-room-to-grow view of search as an ad medium, leaving a fertile field for display-type ads. "Scale," Ramsey noted, "is out and impact is in."
That certainly could be. But then again, it could be just another leaf in the wind of the industry's all pervasive FOG ... A.K.A. Fear Of Google.
And finally, on the cable biz: This year saw the last of the 25-year-old tradition of a Walter Kaitz diversity dinner in New York City every year. The stunningly successful meet (which raked in $1.7 million for diversity efforts this year) has been shoved into NCTA-board-decreed windows wherein ALL cable networking functions are meant to fit into two weeks of the year, one in the spring revolving around the NCTA convention and the other in the fall.
For an industry that has thrived on networking this a bitter pill. And feelings run high that (a) this will destroy some smaller cable organizations and (b) it will be abandoned after two years or so as a move about as smart as all those credit-default swaps that Wall Street has been making.
by Evie Haskell
While in New York last week, I learned that ...
*The cable biz is at the end of an era and virtually no one, with the exception of one man in one corner office in Philadelphia, is happy about it;
*The digerati are convinced that their time in the sun is coming (read: Yes! We'll monetize it!) but maybe not as quickly as they had hoped; and
*Wall Street is paved (or should I say, unpaved?) with greed.
The last point you certainly know, even if you're living in a hut somewhere off the coast of French Guiana. The middle point is hardly surprising but interesting nonetheless. Judging from the first few sessions of MediaPost's OMMA Global conference on today's digital landscape, today's digi-mantra on advertising goes like this: Advertising is Us! and btw ... Search is Maxed Out!
Translated, this means that online programmers and service providers expect to continue taking a larger and larger piece of the advertising pie. (eMarketers' Geoff Ramsey pointed out that online advertising should surpass the ad dollars spent in consumer magazines this year.) But, as with the economy, the total of those dollars is expected to shrink.
Still, the seers see continued gains in internet advertising ... but not necessarily for the Big Daddy of internet ads. The digerati at OMMA Global tended toward the no-room-to-grow view of search as an ad medium, leaving a fertile field for display-type ads. "Scale," Ramsey noted, "is out and impact is in."
That certainly could be. But then again, it could be just another leaf in the wind of the industry's all pervasive FOG ... A.K.A. Fear Of Google.
And finally, on the cable biz: This year saw the last of the 25-year-old tradition of a Walter Kaitz diversity dinner in New York City every year. The stunningly successful meet (which raked in $1.7 million for diversity efforts this year) has been shoved into NCTA-board-decreed windows wherein ALL cable networking functions are meant to fit into two weeks of the year, one in the spring revolving around the NCTA convention and the other in the fall.
For an industry that has thrived on networking this a bitter pill. And feelings run high that (a) this will destroy some smaller cable organizations and (b) it will be abandoned after two years or so as a move about as smart as all those credit-default swaps that Wall Street has been making.
