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Store apologizes for Twitter row
NEW YORK, -- Representatives of a New York grocery store apologized after a worker contacted a customer's employer due to negative comments on Twitter.
Jonathan Hoster, a senior admissions officer at Syracuse University, said he posted on his Twitter account about the bare produce aisles at Price Chopper and compared the store unfavorably to competitor Wegmans, leading employee Ameerah Cetawayo to reply on Twitter and use her official corporate e-mail to contact Hoster's employers about his "destructive and negative" behavior, ABC News reported Thursday.
The incident led Professor Anthony Rotolo, the main social media strategist at Syracuse University, to hold a meeting to discuss the issue before an audience of students at the school. Four Price Chopper representatives, including Jerry Golub, president and chief operating officer, and Heidi Reale, director of consumer insights, attended.
"We would never condone what this one employee did," Reale said. "It goes against everything we stand for. ... It was an associate who went rogue."
Reale said Cetawayo's actions violated company policy.
NEW YORK, -- Representatives of a New York grocery store apologized after a worker contacted a customer's employer due to negative comments on Twitter.
Jonathan Hoster, a senior admissions officer at Syracuse University, said he posted on his Twitter account about the bare produce aisles at Price Chopper and compared the store unfavorably to competitor Wegmans, leading employee Ameerah Cetawayo to reply on Twitter and use her official corporate e-mail to contact Hoster's employers about his "destructive and negative" behavior, ABC News reported Thursday.
The incident led Professor Anthony Rotolo, the main social media strategist at Syracuse University, to hold a meeting to discuss the issue before an audience of students at the school. Four Price Chopper representatives, including Jerry Golub, president and chief operating officer, and Heidi Reale, director of consumer insights, attended.
"We would never condone what this one employee did," Reale said. "It goes against everything we stand for. ... It was an associate who went rogue."
Reale said Cetawayo's actions violated company policy.